When it comes to internet, China is in a world of its own.
China has a very strict internet policy which restricts a lot of top
internet giant such as Google, Facebook, YouTube etc.
But the good thing is that while the Chinese government blocks this
popular websites, they always make sure they create their own version or
alternative.
Twitter is one of the blocked website and Weibo is the China version
of Twitter. Weibo just announced recently that it had over 340 million
monthly users as of march this year. This is actually 12 million more
than what the original Twitter website had.
Note that while Weibo’s traffic comes mainly from China, Twitter is
available in all but 3 countries around the globe. Twitter is also 3
years older than Weibo which was launched July of 2016. Also 47% of
Chinese population are not even connected to the internet yet.
Weibo reported a healthy increase in year-on-year revenue in Q1. It
generated $199.2 million in the first quarter of 2017, compared to
$119.3 million for the same period in 2016. But in terms of revenue,
Twitter actually did way better than its Chinese rival even though it
had a year-on-year decrease in Q1. Twitter generated almost $600 million
before April, 2016, while it managed to pull in $548 million in 2017.
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